Kadence International Singapore Appoints Alena Rossini As Insight Director

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21 July 2010 – Kadence International has appointed Alena Rossini as an Insight Director at its Singapore office.  Alena is tasked with further enhancing the company’s offering to the Asia-Pacific market and capitalising on Kadence’s reputation for uncovering insights that help drive business success for clients.

Alena has ten years' research experience, eight of which were earned in the UK, working with firms such as TRBi, and HPI Research, and most recently with GfK NOP in London and Hong Kong.  Deploying both qualitative and quantitative methods, Alena has worked in advertising, branding, customer loyalty and new product development research across a number of different sectors including telco, financial services and FMCG.

Commenting on her appointment, Alena says: “I’m delighted to have joined the Kadence International Singapore team and I am eager to implement my existing skills in a challenging but rewarding environment. I’m particularly looking forward to working closely with clients to navigate them through the current market complexities, whilst seeking innovative research solutions to enhance business growth.”

Piers Lee, Managing Director of Kadence International Singapore, comments: “Alena will join the senior management team in Singapore and will be involved in developing the Full Service aspect of the business. Alena’s broad experience - gained from her involvement in studies covering a variety of industries in over 50 markets - combined with a passion for research means she is a valuable addition to our office.”

Kadence International is a privately-owned market research specialist with offices in the USA, UK, India, Malaysia, Singapore, Indonesia and China.  Founded in 1992, the agency delivers leading insight services which provide global coverage at a local level.  Working with some of the world’s largest brands and management consultancies, Kadence International is also the agency of choice for conducting advanced field research.  www.kadence.com.