KADENCE INTERNATIONAL REBRANDS

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2 February 2010 – Market research and insight agency Kadence International has rebranded to reflect the firm’s evolved product offering and global positioning.  

Privately-owned Kadence International has not only significantly expanded its expertise in recent years, but also established a global network of offices in the USA, UK, India, Malaysia, Singapore, Indonesia and China.  To ensure the external perception of Kadence International is aligned with its current offering, the company invested resources in brand development which included a global survey of over 500 clients, suppliers and senior marketing personnel to capture how others viewed the agency and its people. 

The result of the activity has been the redefinition of brand values, which in turn has inspired the launch of a new logo*, website, enhanced employee learning and development programs, and updated promotional campaigns. 

Kieron Mathews, UK Managing Director of Kadence International and project manager of the rebrand activity, comments: “We are so busy undertaking insight projects for our clients, it is rare to have the opportunity to take time and conduct research on our own organisation.  Yet the process, which combined traditional in depth interviews with online qualitative and quantitative techniques, provided us with a real understanding of our strengths as well as our engagement with stakeholders.  The approach also enabled us to receive clear direction on how different logo designs and ad executions would be interpreted externally, and achieve a market-led perspective on the most effective visual identity for our brand.”

Simon Everard, Kadence International Global Chairman, adds: “The company has evolved considerably since its inception in 1992, and our logo and website no longer represented what we are all about. The growth of our operation and expanding knowledge and skills-base meant that it was important to connect and inspire the global team through a single vision.  With ever-increasing demand for Kadence International’s services in Asia and forthcoming plans for future office openings worldwide, the start of this decade presented the perfect opportunity to launch our new identity.”